I'm Allegra, a multifaceted creative living in Melbourne. What brings me joy is immersing myself in the art of capturing candid moments, communicating brand visions, and telling their stories.

My career in photography and social media began in 2014 when my background in graphic design seamlessly merged with my love for capturing moments. As social media became a powerful marketing tool, I took the opportunity to combine my skills and passion, venturing into small businesses and helping them create captivating content for their social media channels. It has been an incredible experience telling their unique stories.

Specialising in natural light photography and video content, I aim to keep my work aesthetic looking real, raw and relatable. I believe in the power of authenticity and strive to bring that authenticity to every project I undertake.

When I'm not fully immersed in my creative endeavours, you can find me on sandy shores or creating content for work or play.

Whether you stumbled upon my digital presence or met me in person, thank you for finding me. I am genuinely excited about the opportunity to get to know you, your brand and your unique story.

Thank you for taking the time to discover a bit about me. Let's embark on this creative journey together and make magic happen!

Allegra x